which is currently a youth channel, targeting mostly the metro youth is now getting revamped and is renamed as Star Desh. Star Desh will then focus mostly on small town audience and youths.
There are news that some of the shows will be axed. But nothing is confirmed yet which show is going off and which one will continue with rebranding.
All brands revamp at some or the other time, so that they can get more ad revenue based on current market trends. When brands get rebranded the brand statement of the channel changes... and so does the content. If the content of the serial is not in line with the new brand image they are trying to adhere to, then either they will change the content of the serial or they will axe the serial.
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